5.17.2013

Heineken - The Negotiation

5.15.2013

The Vein / Magma + Making of

WTF Did I Just Watch?: Trippy 'Screengrab' Video

This is 'Screengrab', a video short made using multiple printed screencaps of some dude's hands, which then become part of the movie. At least I think -- I think that's what I watched. Honestly, I have no clue. Films are always hard for me and more often than not I'm left asking my friends what the hell is going on. I didn't even realize Bambi was the son of the deer that got killed at the beginning of the movie. Same goes for Simba. You know they should really make those movies a little more obvious considering they're for kids and all.

OZU University: Your Future Facebook Timeline

Now this is a pretty cool way to attract students to a brand new university in Istanbul. A Facebook app called ‘The Game of Your Life’ which basically lets students to ‘test drive’ their future if they went to OZU University.

Case Hidden Frame Volkswagen AlmapBBDO

Another cool YouTube play from Volkswagen, with this ‘Hidden Frame’ being used to promote their new side assist feature. The Ad utilises a standard YouTube feature, which is the ‘frame view’ when you mouse over the timeline… This isn’t extremely innovative, but it’s a pretty smart and fun way to get the message across. What do you guys think? Created by AlmapBBDO.

ORPHEA Billboard Trap

Orphea4D is an insect spray, and with summer approaching (and Cannes too!) they tried something a little different to get noticed, by creating a billboard advertisement that traps and kills insects. The campaign billboard was setup just like any other billboard, but this one had transparent glue in the shape of what would typically be the spray from the can, ultimately catching any insect that touched the billboard. I love tangible advertising demos. What do you guys think?

5.07.2013

FUNDACIÓN ANAR. "ONLY FOR CHILDREN"

This is really smart.

4.15.2013

Why Are We Afraid Of The Dark?

Having noticed that many people still sleep with a light on even as adults, the creators of the world's original Online Alarm Clock website thought it would be informative to research the subject of just how many people suffer from a fear of darkness. Achluophobia and Nyctophobia are two scientific terms used to describe phobias involving a fear of darkness or, respectively, a fear of the night. In its research, Online Clock sought to pinpoint just how many people actually suffer from such phobias. The next step in their research involved trying to determine if there are any justifiable reasons for such fears such as night threats from our early predators resulting in an instinctive fear of darkness being ingrained in human beings or whether current crime statistics show that we all in fact have a legitimate reason to be a little afraid of the dark. Finally, Onlineclock.net offers a ray of hope by suggesting ways that people suffering from such fears can get help.

About OnlineClock.net OnlineClock.net was the world's first website designed to be an Internet-based alarm clock and boasts a user base of around 4 million visits each month.

4.09.2013

Vodafone - The Kiss - Good things should last for ever

The word "advert" is an injustice for this.

4.08.2013

Samsung Smart TV: King of TV City

4.03.2013

Samsung – Charge

Ad Agency : CHI & Partners, London Creative Directors: Jonathan Burley, Rick Brim Art Director: Jay Phillips Copywriter: Neil Clarke Planners: Anthony Cox, Oli Egan Agency Producer: Caroline Angell Account Handlers: Christian Hinchcliffe, Ryan Colet Media Agency: Starcom Media Planner: Erica Chen Director: Romain Gavras Production Company: Somesuch&co Production Company Executive Producer: Tim Nash Director of Photography: Benoit Debie Visual Effects: MPC Visual Effects Producer: Ian Luxford Visual Effects Supervisor: Rob Walker Grade: Aline Sinquin Audio Postproduction: Sam Ashwell @ 750mph Editor: Jono Griffith @ Hagon

4.02.2013

Reinventing Payphones - NYC I/O: The Responsive City